Blenders Eyewear

Blenders Eyewear is a bold, youth-driven sunglasses brand with deep roots in action sports and lifestyle culture. During CU Boulder’s rise into the national spotlight under Coach Prime, the brand leaned heavily into the energy surrounding the program through NIL partnerships, student creators, and game day storytelling.

I worked as a creative lead and content producer across multiple campaigns, helping capture the atmosphere surrounding CU football both on and off the field. From sideline access and Big Noon Kickoff with Fox Sports to influencer shoots and student-athlete collaborations, the focus was always on creating content that felt authentic to the culture surrounding Boulder at the time.

Working in fast-moving environments with quick turnaround times, the content reached more than 3 million impressions across digital platforms over the course of several weekends.