Blenders Eyewear

Blenders Eyewear is a bold, youth-driven sunglasses brand known for its presence in action sports and lifestyle marketing. In partnership with CU Boulder Athletics and Coach Prime, Blenders launched a campaign to activate on-campus culture through NIL deals, branded content, and event-based marketing.

I worked as a creative lead and content producer—directing photo and video assets across game days, NIL campaigns, and influencer seeding. My role included coordinating with student-athletes, producing content for both Blenders and CU’s digital channels, and collaborating with Fox Sports during Big Noon Kickoff. Across just a few weekends, the work generated over 3 million impressions, helping position Blenders as an authentic and aspirational brand on campus.