E-470 | Standard Practice

Boulder-based advertising agency Standard Practice became the agency of record (AOR) for E-470 (yes, the road). For those unfamiliar, E-470 is a public-private toll road running along the eastern edge of Denver. Standard Practice was tasked with redeveloping and repositioning the brand, and part of that process was producing a still-image asset library.
I came on as a Production Assistant, but given the small crew I ended up filling a lot of roles: assisting the photographer, driving, even stepping in as a model when we needed one. Over the week I learned the intricacies of a commercial shoot firsthand while building connections across the Denver market.