The North Face: Back to Campus

Schreiber Marketing partnered with The North Face, through their agency rygr, to launch the Back to Campus collection and drive CU Boulder students to the grand opening of TNF's new Pearl Street store — a three-day event with DJs, giveaways, and exclusive student discounts. Talus Schreiber produced and creative directed the campaign, developing the concept, voiceover, and storyboard, with Aidan Manning behind the camera and in the edit.

The hero deliverable was a 27-second reel built for a regional, student-first audience: a direct-address open in front of the Flatirons, product moments woven through trail, campus, and studio setups, and kinetic typography driving the event details home. The reel reached over 21,500 views and 14,000 unique viewers with nearly 500 interactions — organic reach concentrated in exactly the demographic the campaign was built for.

Beyond content, Schreiber Marketing extended the partnership into the event itself — booking three local DJs for the Pearl Street opening and supplying rygr with a vetted roster of CU creators to expand the campaign's influencer bench.