Blenders Eyewear
Blenders Eyewear is a fast-growing performance lifestyle brand known for bold design, accessible pricing, and deep ties to action sports culture. As an official partner of CU Boulder Athletics, Blenders aimed to expand its presence on campus—building brand visibility, cultural alignment, and real community engagement. Schreiber Marketing was brought on to creatively support this effort and help amplify Blenders’ connection to the Buffs.
The Challenge
How do you authentically integrate a national brand into a collegiate environment without feeling forced? Blenders needed a way to activate its CU partnership through meaningful creative—leveraging NIL, campus events, and digital presence—while remaining true to its brand voice and elevating its reputation among a young, fast-moving audience.
The Solution
Schreiber Marketing led creative development and on-the-ground execution in collaboration with Blenders and CU Athletics. This included working directly with Coach Prime and CU athletes to craft branded content that resonated with fans and students. We supported high-profile campaigns, worked alongside media partners like Fox Sports’ Big Noon Kickoff, and developed social-first assets that matched the brand’s energy and visual language. Our role blended content strategy, production support, and brand alignment.
