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Leadville Ski Joring

Leadville Ski Joring is an annual extreme sporting event held in the heart of the Rocky Mountains drawing thousands of spectators yearly. This action-filled event has horses pulling skiers down Historic Harrison Ave (Leadville's Main Street), hitting obstacles to make the fastest time. 

As the Media Coordinator, I serve on the board, assisting with everything digital, marking, and media. I also help grow the event into a digital landscape, connect and coordinate with media, assist and develop production strategies, and do anything else that may need to be done. My job starts months before the event begins and ends weeks after. 

Through this position, I have developed my PR & Communication, project management, marketing & media design, and so much more. I have been able to use this platform to test strategies and ultimately succeed.

I am happy to call Leadville home and pay homage to my community and family. I am also proud to have competed in this event. To read more about LSJ & my family's impact, read here.

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March 2, 2025 Leadville Skijoring (151) 3.JPG
March 2, 2025 Leadville Skijoring (151) 3.JPG

- From 2024 to 2025, LSJ had a 70.8% (13.4k in '24 to 23.4k in '25) year-over-year increase of in-person spectators. (Data from Placer.Ai)


- 2024 was our digital breakthrough, with an estimate of over 100 million impressions online, with 2m+ coming from direct channels.

- Leadville Ski Joring was voted the Best Event in Leadville for 2024 

- Developed channels with ABC World News, The New York Times, Daily Mail UK, Sports Illustrated, AFP,  Outside Magazine, Sickos, and many more media oulets.

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